Od kv\u011btna \u010dek\u00e1 \u010desk\u00e9 dom\u00e1cnosti zm\u011bna \u2013 televizn\u00ed a rozhlasov\u00e9 poplatky se zv\u00fd\u0161\u00ed,jak uvedla \u010cTK. \u010cesk\u00e1 televize si polep\u0161\u00ed o 15 korun m\u011bs\u00ed\u010dn\u011b, \u010cesk\u00fd rozhlas o deset korun. Novelu, kter\u00e1 z\u00e1rove\u0148 roz\u0161i\u0159uje okruh poplatn\u00edk\u016f, schv\u00e1lil Sen\u00e1t a nyn\u00ed ji \u010dek\u00e1 podpis prezidenta. Tento krok p\u0159in\u00e1\u0161\u00ed \u0159adu ot\u00e1zek: Opravdu jde o nezbytn\u00e9 opat\u0159en\u00ed, nebo je to jen dal\u0161\u00ed finan\u010dn\u00ed z\u00e1t\u011b\u017e pro ob\u010dany?<\/p>\n\n\n\n
Zm\u011bna po v\u00edce ne\u017e patn\u00e1cti letech<\/strong> Nov\u00e1 skupina pl\u00e1tc\u016f<\/strong> P\u0159\u00ednosy a kritika<\/strong> Opozice v\u0161ak nam\u00edt\u00e1, \u017ee jde o dal\u0161\u00ed n\u00e1klad, kter\u00fd zat\u00ed\u017e\u00ed dom\u00e1cnosti. Kritici tak\u00e9 upozor\u0148uj\u00ed na fakt, \u017ee lid\u00e9, kte\u0159\u00ed ve\u0159ejnopr\u00e1vn\u00ed obsah konzumuj\u00ed pouze online, mus\u00ed nyn\u00ed platit stejn\u011b jako ti, kte\u0159\u00ed vlastn\u00ed klasick\u00e9 televizn\u00ed \u010di rozhlasov\u00e9 p\u0159ij\u00edma\u010de.<\/p>\n\n\n\n Hnut\u00ed ANO prosazovalo alternativn\u00ed model, podle kter\u00e9ho by ve\u0159ejnopr\u00e1vn\u00ed m\u00e9dia byla financov\u00e1na p\u0159\u00edmo ze st\u00e1tn\u00edho rozpo\u010dtu. To by znamenalo zru\u0161en\u00ed poplatk\u016f, av\u0161ak z\u00e1rove\u0148 by podle vl\u00e1dy hrozila ztr\u00e1ta nez\u00e1vislosti a v\u011bt\u0161\u00ed vliv politick\u00e9 garnitury na jejich fungov\u00e1n\u00ed.<\/p>\n\n\n\n Jak se zm\u011bny projev\u00ed?<\/strong> Dom\u00e1cnosti \u010dek\u00e1 p\u0159\u00edm\u00e9 zv\u00fd\u0161en\u00ed poplatk\u016f, ov\u0161em pro v\u011bt\u0161inu se jinak nic nem\u011bn\u00ed. Nov\u00e9 pl\u00e1tce ve\u0159ejnopr\u00e1vn\u00ed m\u00e9dia oslov\u00ed s v\u00fdzvou k registraci, p\u0159i\u010dem\u017e budou m\u00edt mo\u017enost \u010destn\u00fdm prohl\u00e1\u0161en\u00edm potvrdit, \u017ee nemaj\u00ed za\u0159\u00edzen\u00ed schopn\u00e9 p\u0159ij\u00edmat televizn\u00ed \u010di rozhlasov\u00fd obsah.<\/p>\n\n\n\n Z\u00e1v\u011br: Spravedliv\u00e9 \u0159e\u0161en\u00ed?<\/strong> \u010cas uk\u00e1\u017ee, jak se nov\u00fd syst\u00e9m osv\u011bd\u010d\u00ed a zda bude ve\u0159ejnost ochotn\u00e1 zm\u011bnu akceptovat.<\/p>\n","protected":false},"excerpt":{"rendered":" Od kv\u011btna \u010dek\u00e1 \u010desk\u00e9 dom\u00e1cnosti zm\u011bna \u2013 televizn\u00ed a rozhlasov\u00e9 poplatky se zv\u00fd\u0161\u00ed,jak uvedla \u010cTK. \u010cesk\u00e1 televize si polep\u0161\u00ed o 15 korun m\u011bs\u00ed\u010dn\u011b, \u010cesk\u00fd rozhlas o deset korun. Novelu, kter\u00e1 z\u00e1rove\u0148 roz\u0161i\u0159uje okruh poplatn\u00edk\u016f, schv\u00e1lil …\u010d\u00edst d\u00e1le<\/a><\/p>\n<\/div>","protected":false},"author":1,"featured_media":339,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"_links":{"self":[{"href":"https:\/\/nasregion-ustecko.cz\/index.php\/wp-json\/wp\/v2\/posts\/338"}],"collection":[{"href":"https:\/\/nasregion-ustecko.cz\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nasregion-ustecko.cz\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nasregion-ustecko.cz\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nasregion-ustecko.cz\/index.php\/wp-json\/wp\/v2\/comments?post=338"}],"version-history":[{"count":1,"href":"https:\/\/nasregion-ustecko.cz\/index.php\/wp-json\/wp\/v2\/posts\/338\/revisions"}],"predecessor-version":[{"id":340,"href":"https:\/\/nasregion-ustecko.cz\/index.php\/wp-json\/wp\/v2\/posts\/338\/revisions\/340"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nasregion-ustecko.cz\/index.php\/wp-json\/wp\/v2\/media\/339"}],"wp:attachment":[{"href":"https:\/\/nasregion-ustecko.cz\/index.php\/wp-json\/wp\/v2\/media?parent=338"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nasregion-ustecko.cz\/index.php\/wp-json\/wp\/v2\/categories?post=338"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nasregion-ustecko.cz\/index.php\/wp-json\/wp\/v2\/tags?post=338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Televizn\u00ed poplatky nebyly valorizov\u00e1ny od roku 2008, rozhlasov\u00e9 dokonce od roku 2005. Ministr kultury Martin Baxa (ODS) proto zv\u00fd\u0161en\u00ed obhajuje jako krok nezbytn\u00fd k udr\u017een\u00ed stabiln\u00edho financov\u00e1n\u00ed m\u00e9di\u00ed ve\u0159ejn\u00e9 slu\u017eby. Nov\u011b bude mo\u017en\u00e9 upravit poplatky podle inflace, pokud p\u0159es\u00e1hne \u0161est procent, co\u017e eliminuje pot\u0159ebu schvalov\u00e1n\u00ed v Parlamentu.<\/p>\n\n\n\n
Novela nov\u011b zav\u00e1d\u00ed povinnost hradit poplatky i pro dom\u00e1cnosti, kter\u00e9 nevlastn\u00ed televizi ani r\u00e1dio, ale maj\u00ed p\u0159ipojen\u00ed k internetu a za\u0159\u00edzen\u00ed schopn\u00e1 p\u0159ij\u00edmat digit\u00e1ln\u00ed obsah \u2013 nap\u0159\u00edklad po\u010d\u00edta\u010de, chytr\u00e9 telefony nebo tablety. Podle odhad\u016f t\u00edm p\u0159ibude a\u017e 600 000 nov\u00fdch pl\u00e1tc\u016f. Naopak firmy do 25 zam\u011bstnanc\u016f ji\u017e poplatky platit nebudou, co\u017e znamen\u00e1 \u00falevu pro mal\u00e9 podnikatele.<\/p>\n\n\n\n
Podporovatel\u00e9 zm\u011bny argumentuj\u00ed nutnost\u00ed zajistit dostate\u010dn\u00e9 financov\u00e1n\u00ed ve\u0159ejnopr\u00e1vn\u00edch m\u00e9di\u00ed, kter\u00e9 produkuj\u00ed kvalitn\u00ed obsah, chr\u00e1n\u00ed medi\u00e1ln\u00ed pluralitu a poskytuj\u00ed nez\u00e1visl\u00e9 zpravodajstv\u00ed. Vy\u0161\u0161\u00ed p\u0159\u00edjmy podle nich umo\u017en\u00ed televizi a rozhlasu dlouhodob\u011b udr\u017eet kvalitu a rozvoj.<\/p>\n\n\n\n
Podle ministra kultury Martina Baxy novela p\u0159inese ve\u0159ejnopr\u00e1vn\u00edm m\u00e9di\u00edm pot\u0159ebn\u00e9 p\u0159\u00edjmy \u2013 televize z\u00edsk\u00e1 a\u017e 860 milion\u016f korun nav\u00edc ro\u010dn\u011b, rozhlas kolem 230 milion\u016f korun. Novela v\u0161ak z\u00e1rove\u0148 omezuje reklamu a sponzoring ve ve\u0159ejnopr\u00e1vn\u00edch m\u00e9di\u00edch. \u010cesk\u00fd rozhlas t\u00edm p\u0159ijde o zna\u010dnou \u010d\u00e1st p\u0159\u00edjm\u016f, co\u017e m\u016f\u017ee ovlivnit financov\u00e1n\u00ed sportovn\u00edch a kulturn\u00edch p\u0159enos\u016f.<\/p>\n\n\n\n
Novela p\u0159in\u00e1\u0161\u00ed \u0159adu ot\u00e1zek ohledn\u011b f\u00e9rovosti nov\u00e9ho syst\u00e9mu poplatk\u016f, zejm\u00e9na ve vztahu k nov\u00fdm pl\u00e1tc\u016fm. Z\u00e1rove\u0148 v\u0161ak posiluje finan\u010dn\u00ed stabilitu ve\u0159ejnopr\u00e1vn\u00edch m\u00e9di\u00ed, co\u017e podporovatel\u00e9 pova\u017euj\u00ed za kl\u00ed\u010dov\u00e9 pro jejich dal\u0161\u00ed fungov\u00e1n\u00ed. Je to tedy nevyhnuteln\u00e1 zm\u011bna, nebo krok, kter\u00fd m\u011bl b\u00fdt \u0159e\u0161en jinak?<\/p>\n\n\n\n