{"id":555,"date":"2025-05-22T19:08:51","date_gmt":"2025-05-22T17:08:51","guid":{"rendered":"https:\/\/nasregion-ustecko.cz\/?p=555"},"modified":"2025-05-22T19:08:51","modified_gmt":"2025-05-22T17:08:51","slug":"konference-stop-stay-2025-inovace-inspirace-a-spoluprace-v-cestovnim-ruchu","status":"publish","type":"post","link":"https:\/\/nasregion-ustecko.cz\/index.php\/2025\/05\/22\/konference-stop-stay-2025-inovace-inspirace-a-spoluprace-v-cestovnim-ruchu\/","title":{"rendered":"Konference Stop &amp; Stay 2025: Inovace, inspirace a spolupr\u00e1ce v cestovn\u00edm ruchu"},"content":{"rendered":"\n<p><strong>M\u011bsto Kl\u00e1\u0161terec nad Oh\u0159\u00ed<\/strong> se letos stane d\u011bji\u0161t\u011bm patn\u00e1ct\u00e9ho ro\u010dn\u00edku <strong>odborn\u00e9 konference Stop &amp; Stay<\/strong>, zam\u011b\u0159en\u00e9 na <strong>podporu cestovn\u00edho ruchu<\/strong>, efektivn\u00ed marketingov\u00e9 strategie a inovativn\u00ed p\u0159\u00edstupy k rozvoji turistick\u00fdch destinac\u00ed. Setk\u00e1n\u00ed odborn\u00edk\u016f prob\u011bhne 4. \u010dervna 2025 v Kulturn\u00edm centru Kl\u00e1\u0161terec nad Oh\u0159\u00ed.<\/p>\n\n\n\n<p><strong>Cestovn\u00ed ruch v dob\u011b zm\u011bn: Hled\u00e1n\u00ed nov\u00fdch p\u0159\u00edstup\u016f<\/strong><br>T\u00e9ma leto\u0161n\u00ed konference <strong>\u201eInovace \u2013 inspirace \u2013 spolupr\u00e1ce\u201c<\/strong> reflektuje dynamick\u00e9 prom\u011bny turismu a nov\u00e9 v\u00fdzvy, kter\u00fdm \u010del\u00ed region\u00e1ln\u00ed i n\u00e1rodn\u00ed turistick\u00e9 organizace. <strong>Odborn\u00edci a z\u00e1stupci samospr\u00e1v<\/strong> budou diskutovat o <strong>modern\u00edch p\u0159\u00edstupech k propagaci destinac\u00ed, digit\u00e1ln\u00edch inovac\u00edch, udr\u017eiteln\u00e9m cestovn\u00edm ruchu i vazb\u00e1ch mezi ve\u0159ejn\u00fdm a soukrom\u00fdm sektorem.<\/strong><\/p>\n\n\n\n<p><strong>Kdo se konference z\u00fa\u010dastn\u00ed?<\/strong><br>Konference p\u0159iv\u00edt\u00e1 z\u00e1stupce m\u011bst a region\u016f, profesion\u00e1ly <strong>z oblasti cestovn\u00edho ruchu,<\/strong> odborn\u00edky na <strong>marketingov\u00e9 strategie a specialisty na efektivn\u00ed vyu\u017e\u00edv\u00e1n\u00ed dat<\/strong>. Hlavn\u00ed my\u0161lenkou setk\u00e1n\u00ed je spole\u010dn\u00e1 v\u00fdm\u011bna zku\u0161enost\u00ed a hled\u00e1n\u00ed nov\u00fdch mo\u017enost\u00ed, jak <strong>pos\u00edlit turistick\u00fd potenci\u00e1l \u010desk\u00fdch region\u016f<\/strong>.<\/p>\n\n\n\n<p><strong>Inspirativn\u00ed osobnosti v programu<\/strong><br>V \u00favodn\u00ed \u010d\u00e1sti vystoup\u00ed <strong>radn\u00ed \u00dasteck\u00e9ho kraje Vlastimil Sk\u00e1la<\/strong>, kter\u00fd p\u0159edstav\u00ed strategie podpory cestovn\u00edho ruchu na region\u00e1ln\u00ed \u00farovni, a <strong>\u0159editel Destina\u010dn\u00ed agentury Doln\u00ed Pooh\u0159\u00ed Luk\u00e1\u0161 Pichl\u00edk<\/strong>, jen\u017e se zam\u011b\u0159\u00ed na konkr\u00e9tn\u00ed p\u0159\u00edklady <strong>efektivn\u00ed propagace turistick\u00fdch oblast\u00ed.<\/strong><\/p>\n\n\n\n<p><strong>Stop &amp; Stay jako kl\u00ed\u010dov\u00e1 platforma pro rozvoj turismu<\/strong><br>Konference Stop &amp; Stay je dlouhodob\u011b <strong>uzn\u00e1van\u00fdm odborn\u00fdm f\u00f3rem<\/strong>, kter\u00e9 umo\u017e\u0148uje propojit m\u00edstn\u00ed samospr\u00e1vy, <strong>podnikatele v cestovn\u00edm ruchu a marketingov\u00e9 experty<\/strong>. Hlavn\u00edm c\u00edlem je hledat nov\u00e9 <strong>mo\u017enosti spolupr\u00e1ce<\/strong>, kter\u00e9 povedou k v\u011bt\u0161\u00ed <strong>atraktivit\u011b turistick\u00fdch destinac\u00ed<\/strong> a pos\u00edlen\u00ed region\u00e1ln\u00ed ekonomiky.<\/p>\n\n\n\n<p><strong>Spolupr\u00e1ce s \u00dasteck\u00fdm krajem<\/strong><br>Leto\u0161n\u00ed ro\u010dn\u00edk se kon\u00e1 ve spolupr\u00e1ci s \u00dasteck\u00fdm krajem, co\u017e podtrhuje <strong>d\u016fle\u017eitost strategick\u00e9ho propojen\u00ed <\/strong>region\u00e1ln\u00edch iniciativ s odbornou diskuz\u00ed o <strong>turistick\u00e9m potenci\u00e1lu jednotliv\u00fdch oblast\u00ed.<\/strong><\/p>\n\n\n\n<p>Konference nab\u00eddne <strong>nov\u00e9 pohledy, inspiraci a mo\u017enosti spolupr\u00e1ce pro v\u0161echny,<\/strong> kdo se pod\u00edlej\u00ed na rozvoji cestovn\u00edho ruchu v \u010cesk\u00e9 republice.<\/p>\n\n\n\n<p>Foto: \u00dasteck\u00fd kraj<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>M\u011bsto Kl\u00e1\u0161terec nad Oh\u0159\u00ed se letos stane d\u011bji\u0161t\u011bm patn\u00e1ct\u00e9ho ro\u010dn\u00edku odborn\u00e9 konference Stop &amp; Stay, zam\u011b\u0159en\u00e9 na podporu cestovn\u00edho ruchu, efektivn\u00ed marketingov\u00e9 strategie a inovativn\u00ed p\u0159\u00edstupy k rozvoji turistick\u00fdch destinac\u00ed. Setk\u00e1n\u00ed odborn\u00edk\u016f prob\u011bhne 4. \u010dervna <a class=\"mh-excerpt-more\" href=\"https:\/\/nasregion-ustecko.cz\/index.php\/2025\/05\/22\/konference-stop-stay-2025-inovace-inspirace-a-spoluprace-v-cestovnim-ruchu\/\" title=\"Konference Stop &amp; Stay 2025: Inovace, inspirace a spolupr\u00e1ce v cestovn\u00edm ruchu\">&#8230;\u010d\u00edst d\u00e1le<\/a><\/p>\n<\/div>","protected":false},"author":1,"featured_media":556,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"_links":{"self":[{"href":"https:\/\/nasregion-ustecko.cz\/index.php\/wp-json\/wp\/v2\/posts\/555"}],"collection":[{"href":"https:\/\/nasregion-ustecko.cz\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nasregion-ustecko.cz\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nasregion-ustecko.cz\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nasregion-ustecko.cz\/index.php\/wp-json\/wp\/v2\/comments?post=555"}],"version-history":[{"count":1,"href":"https:\/\/nasregion-ustecko.cz\/index.php\/wp-json\/wp\/v2\/posts\/555\/revisions"}],"predecessor-version":[{"id":557,"href":"https:\/\/nasregion-ustecko.cz\/index.php\/wp-json\/wp\/v2\/posts\/555\/revisions\/557"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nasregion-ustecko.cz\/index.php\/wp-json\/wp\/v2\/media\/556"}],"wp:attachment":[{"href":"https:\/\/nasregion-ustecko.cz\/index.php\/wp-json\/wp\/v2\/media?parent=555"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nasregion-ustecko.cz\/index.php\/wp-json\/wp\/v2\/categories?post=555"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nasregion-ustecko.cz\/index.php\/wp-json\/wp\/v2\/tags?post=555"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}